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Thursday, May 12, 2016 - 13:30
Monday, May 9, 2016 - 13:15
Thursday, April 28, 2016 - 17:14
Marketing 201: Principles of Marketing
Course Materials:
Kotler, P. & Armstrong, G. (2010) Principles of Marketing (13th ed.) Pearson.
Power Point Slides used during class
The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and...
~~Purpose Despite the growing debate about Customer Relationship Management has gained a lot of importance in the 21st century because of globalization and new technology advancement there...
Retailing plays a key role in the economic development of a country. Retail is the 2nd largest industry in the US in terms of numbers of employees as well as in terms of establishment. The...