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Thursday, May 12, 2016 - 13:30
Monday, May 9, 2016 - 13:15
Thursday, April 28, 2016 - 17:14
Marketing 201: Principles of Marketing
Course Materials:
Kotler, P. & Armstrong, G. (2010) Principles of Marketing (13th ed.) Pearson.
Power Point Slides used during class
The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and...
The discovery of interrelationship among intellectual Property Rights (IPRs), Nation Branding (NB) and Economic Development (ED) is a recent phenomenon which highlights non-material aspects...