المنشورات و المؤلفات
The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and maintain culture in an organization. In this research we...
~~Purpose Despite the growing debate about Customer Relationship Management has gained a lot of importance in the 21st century because of globalization and new technology advancement there is little research on role of CRM in banking sector of...
Retailing plays a key role in the economic development of a country. Retail is the 2nd largest industry in the US in terms of numbers of employees as well as in terms of establishment. The number of employees engaged in retail sector in one way or...
The discovery of interrelationship among intellectual Property Rights (IPRs), Nation Branding (NB) and Economic Development (ED) is a recent phenomenon which highlights non-material aspects of a country as a consistent source of economic development...
This paper conceptualize a donation-oriented marketing mix (4Cs) a borrowed concept from commercial marketing mix (4Ps) and provides a conceptual framework to formulate an effective marketing campaign by Non-for-Profit Organizations (NPOs) of...
This is an attempt to find out the effect of higher education on the productivity of students and professionals getting this education. We analyzed the results on the basis of literature available around the world. Many researchers determine this...
Purpose
– The purpose of this study is to propose a unified model to connect the three subcomponents
of the country of origin (COO) with price, quality and consumer perceptions of or intentions regarding
a product. COO refers to the country with...