المنشورات

فصل كتاب

تم النشر فى:

http://www.igi-global.com/chapter/knowledge-management-approach-marketing-adven…

A knowledge management approach to marketing and the advent of customer knowledge management

اسم الناشر

IGI Global publishing

الصفحات

1030-1050

مزيد من المنشورات

publications

"Explorer les déterminants des comportements Pro-environnementaux des agriculteurs tunisiens" - "Exploring the drivers of Tunisian farmers' Pro-environmental behaviors"

بواسطة Samiha Mjahed, Imene Ben Yahia

2018

publications

Complaint management: the case study of a bank

بواسطة Samiha Mjahed, Abdelfattah Triki

2007

publications

Integrating Service Failure and Recovery into Knowledge Management

بواسطة Samiha Mjahed

2008