Examining the Readability Of Arabic Electronic Content: An Exploratory Eye Tracking Study

Conference Paper
Al-Dosary, Buthainah . 2010
Publication Work Type: 
Poster
Tags: 
Font type, Readability, Eye tracking, e-learning content design.
Conference Name: 
IADIS e-Learning 2010 (EL 2010)
Conference Location: 
Germany
Conference Date: 
Tuesday, July 20, 2010
Publication Abstract: 

Designing effective e-learning environments is influenced by the readability of the text presented to learners. This poster describes an eye tracking study of the readability of Arabic typefaces conducted with native Arabic readers. We examined six mainstream font types for differences in readability. We measured intensity of eye gaze, reading accuracy, and speed. Patterns of eye gaze revealed marked differences for fonts perceived as illegible by participants, exhibited by increased intensity and number fixations. Findings also suggest increased readability and a preference for Arial fonts over Andalus typeface. Implications for e-learning and electronic media from a design standpoint will be examined.