AN EXPLORATORY EYE TRACKING STUDY OF VISUAL ATTENTION ON ARABIC WEB ADVERTS AND BANNERS

Conference Paper

AlSalom, Reem . 2010

• Publication Work Type: Poster
• Tags: Human factors, Eye tracking, Web design, Arabic interface.
• Conference Name: IADIS Informatics 2010 (I 2010)
• Conference Location: Germany
• Conference Date: Tuesday, July 20, 2010

Publication Abstract

This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with banners and advertisements placed in various layouts. Our findings have implications for web design of Arabic interfaces.