AN EXPLORATORY EYE TRACKING STUDY OF VISUAL ATTENTION ON ARABIC WEB ADVERTS AND BANNERS

Conference Paper
AlSalom, Reem . 2010
Publication Work Type: 
Poster
Tags: 
Human factors, Eye tracking, Web design, Arabic interface.
Conference Name: 
IADIS Informatics 2010 (I 2010)
Conference Location: 
Germany
Conference Date: 
Tuesday, July 20, 2010
Publication Abstract: 

This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with banners and advertisements placed in various layouts. Our findings have implications for web design of Arabic interfaces.