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This course aims at training students on the process of building entrepreneurial midset through the following main ways:
Develop student ability of applying concepts in the reality of...
This course focuses on the study of the buying and consumption behaviour of individuals and families and the various factors influencing their buying decisions including cultural, social,...
This course introduces students to exciting, important issues in contemporary marketing. Through a series of lectures and guided readings, students should develop a broader appreciation of...
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