Why mobile phones sell in Africa?
By ymahfooz on 20 Feb 2015
“Facebook is one of the main drivers of why people buy phones, particularly in the developing world. People will walk into phone stores and say ‘I want Facebook.’”- Sheryl Sandberg, Facebook (Davos, 2015)
A new report from Opera Mediaworks, a mobile ad platform that also produces a popular mobile web browser, shows just how important social networks are for African web users. Looking at South Africa and Nigeria, Africa’s two largest economies, the company found that nearly 65% of all page views in South Africa and just under 60% in Nigeria are for social networking sites. The next category, search, accounts for less than 10% in both countries.