Assistant Professor | Marketing

Address: Department of Marketing, College of Business Administration | Phone: +966-11-4674062

The Marketers’ guide to buying an old P&G brand

By ymahfooz on 06 Apr 2015

Procter & Gamble’s trash may soon become other marketers’ treasure. Examples of contraction strategies for product lines.

http://blogs.wsj.com/cmo/2014/08/19/marketer-guide-old-pg-brand/

Product Mix
Product Line
Strategy
Contraction