Can Chinese brands go global?
By ymahfooz on 01 Sep 2015
China is the world's second largest economy ($11.2 tr GDP) behind US ($18.1 tr GDP), yet it has only one company in the Interbrand's Best Global Brands list. Huawei at 98 is competing with the likes of Apple and Samsung, but other players also need to go global. What is holding them back?
http://adage.com/article/cmo-strategy/tough-chinese-brands-global/300101...