تدوينات
Wed, 10/11/2017 - 21:17
.. people need restaurants and many restaurants do well, which makes getting into the restaurant business an alluring proposition. But what if there were a way to test the waters of the foodservice industry without the hefty capital investment?...
Thu, 09/21/2017 - 11:25
That’s right. If apart from buying IKEA’s furniture, you were hoping to grab a bite of the famous meatballs, then you won’t be finding them in India. The Swedish retailer is staying away from the sale of its meatballs in Asia’s third-largest economy...
Sat, 11/05/2016 - 11:47
Which new service strategy?
https://www.facebook.com/businessinsider/videos/10154056740309071/
Sun, 03/27/2016 - 11:28
Cannibalization of brands can often lead to a contraction in product lines. Although most of the cases happen unknowingly, Gillette practices it knowingly. The term used is 'positive cannibalization'.
http://www.brandingstrategyinsider.com/2009/06...
Thu, 03/24/2016 - 11:47
"... great innovations evolve from studying products that already exist in the market, thinking about how they can be improved and asking: What do consumers need and want?" KFC did the same with their Go Cup, a good example of how an offering mix...
Mon, 01/25/2016 - 19:14
The US presidential election of 2008 went down in history for a symbolic reason that will inspire future generations and political elections. Yet while pundits were focused on Barack Obama's race, another largely overlooked factor in his success was...
Thu, 11/19/2015 - 13:00
Amazon will soon open a physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet. The shop called Amazon Books at University Village in Seattle, its home city. The physical store will stock...
Tue, 10/27/2015 - 13:47
Global beverage and snacks giant PepsiCo is expected to corner a small, but potentially important, niche in mainland China’s smartphone market after the launch of its first branded Android handset. New York-based PepsiCo, which runs about 14 food...
Tue, 09/01/2015 - 11:55
China is the world's second largest economy ($11.2 tr GDP) behind US ($18.1 tr GDP), yet it has only one company in the Interbrand's Best Global Brands list. Huawei at 98 is competing with the likes of Apple and Samsung, but other players also need...
Sun, 08/30/2015 - 13:40
Till a few years ago, Skechers was known for making cheaper versions of designer shoes. But the company redesigned its portfolio and sales increased by 36% in the recent quarter. The brand has become the second largest athletic footwear company in...
Mon, 08/17/2015 - 10:55
Saudi Arabia’s most used instant messaging service, WhatsApp, and the video-sharing site with the highest mobile usage in the Kingdom, YouTube, enter the YouGov BrandIndex BestBrand Rankings for the first time in 2015. YouGov BrandIndex tracked over...
Tue, 07/28/2015 - 11:12
Pricing is a key element in revenue generation, and often considered the most important marketing mix element, as it is the easiest and fastest to change. It is also among the most complex decisions in the strategic marketing plan as a small pricing...
Wed, 07/01/2015 - 14:41
What is more important- Profit, People or Planet? Corporations are finding unique ways to show their concern for the planet through means which might affect their profits. In the trade-off between profit and planet, how sensible it is to compromise...
Tue, 06/30/2015 - 01:07
Scenario analysis is a tool where several concurrent factors are combined to create descriptions of complex possible “futures”. The idea is to have a backup plan in case a failure happens. The tool is said to have saved the company Coca Cola from...
Mon, 06/22/2015 - 04:21
In 1994, Jeff Bezos left a well paid job on Wall St. to start Amazon. Although huge growth was expected in e-commerce, still he was skeptical about a break-even in the coming 5 years. Out of a pool of 20 products, books were chosen to be the focus...
Tue, 06/16/2015 - 11:46
Competitive Intelligence is the process of gathering and analyzing information about competitors and their strategies. It is used as a tool to analyze the external environment, but the challenge of gaining access to classified data has often led big...
Wed, 06/10/2015 - 23:30
IKEA which is known for classy furniture also has a quick serve restaurant in stores. Can there be a link between eating in the restaurant, and spending in the store? Chris Spear, a chef who has overseen food service operation at an Ikea store...
Tue, 05/26/2015 - 17:09
In a stunning global expansion, the Swedish home furnishings giant has been quietly planting its blue and yellow flag in places you’d never expect. Pay attention, Wal-Mart: You could learn a few things.
http://fortune.com/ikea-world-domination/
Thu, 05/21/2015 - 13:33
Indian food inspectors have ordered Nestle India to recall a batch of Maggi noodles from shops across the country, saying the product contained dangerous levels of lead. The Food Safety and Drug Administration (FDA) in the northern state of Uttar...
Wed, 05/20/2015 - 02:17
Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in the last year 42 percent of consumers have reduced their sugar intake...
Sun, 05/17/2015 - 00:28
In 40 years, BMW has turned itself into the premiere luxury auto brand, dwarfing competitors. The secret to its success? Variety.
In 1975, when Bayerische Motoren Werke AG opened its first dealership in the US, the German maker of sporty cars and...
Wed, 04/29/2015 - 14:27
Soon your workplace could be set on wheels to travel to you, rather than you to it. Self-driving cars will certainly change our habits on the road. But truly autonomous vehicles will also affect how we work, says Tim Brown, chief executive officer...
Fri, 04/10/2015 - 01:13
ALDI, a short of ALbrecht (Founder, Germany) and DIscount is a grocery chain with 8000 stores worldwide.
Groceries at Aldi are "shockingly cheaper" than those at Wal-Mart, or Trader Joe's. A few smart strategies have led to this success: Private...
Thu, 04/09/2015 - 00:19
US company Burger King will pay the wedding expenses for a young Illinois couple named Joel Burger and Ashley King, whose children will carry forward in their last names the "lineage" of the multinational fast-food chain, media reported.
http://...
Mon, 04/06/2015 - 14:02
Procter & Gamble’s trash may soon become other marketers’ treasure. Examples of contraction strategies for product lines.
http://blogs.wsj.com/cmo/2014/08/19/marketer-guide-old-pg-brand/
Tue, 03/31/2015 - 20:30
Is academic publishing new form of business? Fruitful insights for researchers...
With the growing commercialisation of university research, academic journals are starting to do something similar. A number of recent editorials in management journals...
Sun, 03/29/2015 - 10:23
When the Tata Nano, a stripped-down minicar priced at around $2,000, was introduced in 2009, it was marketed as a car that would transform the way aspiring consumers in India and other developing countries got around. But the low-cost automotive...
Sat, 03/28/2015 - 16:38
With plenty of options available in Saudi Arabia (Tea, Coffee, Juice, Water etc. ), is the Diet Soda market really facing a downfall here? Or it is just a temporary phase and the sales will shoot again keeping in mind the growing consciousness...
Sat, 03/28/2015 - 09:31
Social advertisements are a challenge for marketers; after all who likes being told what is right and what isn't?
Can you unlock the message within these?
Sun, 03/22/2015 - 09:05
In Japan’s cutthroat fast-food market, Burger King is known to do things that “aren’t common sense.” In later part of 2014, they launched a new line of black burgers. The plain “Kuro Pearl” and the topping heavy “Kuro Diamond” both feature buns and...
Fri, 02/20/2015 - 19:28
“Facebook is one of the main drivers of why people buy phones, particularly in the developing world. People will walk into phone stores and say ‘I want Facebook.’”- Sheryl Sandberg, Facebook (Davos, 2015)
A new report from Opera Mediaworks, a mobile...