CHS 438

CHS 438

 

 

Syllabus

Course Name

Mass Media and its aids in Health Education, CHS 438

Credit point value

      4 (3 lectures – 1 practical)

When offered (Year/ semester)

    Semester 2/ 2011

Delivery mode

     On campus scheduled lectures

Faculty

     Dr. Zainab Ibrahim AL.khudairi

Mrs. Gada alissa (practical teaching assistant)

 

Contact

  Dr. Zainab AL. Khudairi

  Phone no : 4355010- Ext: 778

    Mobile no:0597881553

    Email: zlakhudairi@ksu.edu.sa

            Zienab_76@hotmail.com

 Mrs.Ghada AL.issa

 Phone no : 4355010- Ext: 131

    Mobile no:o555258597

    Email: galisa@ksu.edu.sa

           

 

 

Course Schedule

1 Topics to be Covered

List of Topic(s)

No of

Weeks

Contact hours

Lecture about Introduction and overview of mass media

1

4

Definitions of mass media terms, using mass media in health promotion, tutorial about the lectures' contents, practical guide for designing and preparing mass media materials for administration and presentation.

2

4

Media advocacy and tutorial related to lecture contents, revision of the practical assignments. Searching and Reading assignment about health campaign. Health campaign.

3-5

12

1st midterm exam

6

4

Lecture about Social marketing. Searching and Reading assignment of health about health advertisements.

7-8

8

Health advertisements. Searching and Reading assignment of health about written communication (brochure), how to develop easy to read brochure.

9-10

8

2nd midterm

11

4

Lectures about Searching and Reading assignment of health about health literacy. Health literacy and supporting patient literacy using technology. Media literacy. Health communication media choice, modelusing educational media

12-14

12

 

2 Course components (total contact hours per semester):

Lecture:

36

 

Tutorial: 

6

Laboratory

Practical/Field work/Internship:

36

Other:

6

 

3. Additional private study/learning hours expected for students per week. (This should be an average :for the semester not a specific requirement in each week)

1 hour

 

practical

Activités

No of

Weeks

Contact hours

 Introduction and explanation of all activities required during the semester.

1

2

Lecture about how to write effective educational articles..Determine the subject manner of each student

 

2

2

Articles revision .And submit all of them next week .

3

2

Visits to king faisal specialist hospital .

4-5

6

Preparation for educational campaign.

6-8

6

Educational campaign

9

 

 

Assessment

1 Short Paper or presentation : 5%

Practical : 15%

2  Mid Term: 40 %

1  Final Exam: 40%

 

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