Barriers of Online Shopping in Developing Countries: Case Study of Saudi Arabia

Journal Article

ALAM, AFTAB . 2016

• Publication Work Type: Research Article
• Publication Online URL: European Academic Research
• Tags: Research Manuscript
• Magazine \ Newspaper: European Academic Research
• Issue Number: 12
• Volume Number: 3
• Pages: 12957-12971

Publication Abstract

While a huge number of regular customers in Australia, Japan, USA, Canada and European countries have established a comfort level with shopping online on a regular basis, in developing countries it remains in an infancy stage. This research aims to explore the reasons that drive people in developing countries to buy online. The e-commerce industry with a general focus on Internet and online shopping examine application of the Theory of Planned Behavior (TPB), in particularly the barriers. We put the factors, the online racing through the analysis of the data. Note that among the 10 factors to affect the online shopping; social, technical, trust and affection are especially important factor for customers in developing countries such as Saudi Arabia