المواد الدراسية
This Course introduces marketing concepts to MBA students. In this course, Students will learn how to analyze decisions with respect to products, price, channel, and promotional variables and considers questions relating to cost efficiency, demand,...
The course is an integration of all marketing elements in a strategic planning framework. It emphasizes areas of strategic importance, especially those that have significant implications and relevance for marketing policy decisions in competitive...
يركز هذا المقرر على دور التخطيط التسويقي الاستراتيجي وأهميته في منظمات الأعمال، ويوضح العلاقة بين خطة التسويق الاستراتيجية والخطة الاستراتيجية العامة للمنشأة. يناقش المقرر بالتفصيل العوامل المؤثرة في عملية التخطيط التسويقي الاستراتيجي، والعلاقة بين...
Consumer is the heart of and the most complex component of marketing. As marketers, we should create different product’s positions for each consumer clusters due to their internal and external dissimilarities. Otherwise, we could have one product to...
Survey of activities involved in marketing. Emphasis is on developing a managerial point of view in planning and evaluating marketing decisions of the firm. In the class, we will analyzes decisions with respect to products, price, channel, and...