Meetings, Incentives, Conferences and Exhibitions (MICE) Tourism Course

The purpose of this course is to give participants an introduction to the MICE industry (meetings, incentives, conventions, and exhibitions), a dynamic segment of the global tourism industry that provides a theoretical and practical basis. As the average stay of visitors to a MICE event is longer on average than that of other types of tourists in a host region, the MICE industry can play a key economic role in the region.
The MICE industry relies heavily on stakeholder management. Among the multiple stakeholders involved in the hospitality industry are hotels. In order for host regions to effectively attract, plan, operate, and implement future events with economic impact, future hospitality managers must possess knowledge, skills, competencies, and experience in these segments.