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أحمد ناصر الجخيدب - Ahmed N Aljukhaydib

Demonstrator

Faculty

كلية إدارة الأعمال
Building: 3 Floor: 5 Office: 3
course

Electronic Marketing

This course explores the impact of the Internet, the World Wide Web, and emerging technological innovations on the marketing of goods and services. It examines consumer response to these innovations and factors that lead to the adoption of these new technologies. Students will examine electronic technologies and their impact on marketing strategy, consumer behavior, market segmentation, positioning, and communication strategies in particular. An emphasis is placed on the utilization of traditional marketing concepts within the emerging electronic environment.

course attachements