Services Marketing
Services Marketing is a senior level course. Ussally these students are in level 6 and or level 7.
The main topics are 4PS and are extended 3 more PS only in services context.
Attachment:
| Attachment | Size |
|---|---|
 sm7_ch01_introduction_ge.pptx | 510.26 KB |
| sm7_ch02_consumerbehavior_ge.pptx | 1.8 MB |
| sm7_ch04_product_ge.pptx | 1.07 MB |
| sm7_ch05_distribution_ge.pptx | 752.5 KB |
| sm7_ch06_prices_ge.pptx | 503.73 KB |
| sm7_ch07_promotion_ge.pptx | 375.67 KB |
| sm7_ch08_process_ge.pptx | 557.75 KB |
| sm7_ch11_people_ge.pptx | 991.97 KB |
Course Materials