المنشورات و المؤلفات
Retaining existing consumers is a challenging task for any business. The banks are facing difficulties in retaining the existing mobile banking users. Customers’ loyalty is an important factor for usage continuation by the customers. This study...
Electronic commerce has provided opportunities to businesses to enhance their sale at the door steps of consumers.
Consumers’ repurchase intention becomes a challenge to businesses most of the times. This study develops a research model based on...
The main purpose of this research is to critically analyze the impact of mobile commerce on the banks of Saudi
Arabia. Through secondary research and substantial literature review, the research identifies different impacts and
barriers that can...
Recent trends in the domain of information and technology has altered the traditional ways of conducting business and trade. Due to the latest developments in the field of telecommunication, there has been a robust change in the field of...
E-Branding online is the next wave of personal and professional development. A personal E-Brand is how you present yourself on others in the market all the while having a digital representation online. It may be who you are and what you represent in...