المنشورات و المؤلفات
This paper is aimed at examining the relationship between the use of social networks and customer relationship
development at the three telecommunication service providers in Saudi Arabia. It is also aimed at identifying
some factors that may...
This study investigates the association of e-retailer’s website design, the consumers’ technological expertise, and some demographic characteristics with e-purchase transactions. The study was conducted on a sample of 290 respondents of Saudi...
This study aimed at classifying the themes of marketing in the articles published in three top journals in the field of marketing from 2010 to 2014. At the same time, the study aimed at identifying the researchers’ interest and topics in each theme...
This article reviews the literature concerning the antecedents and consequences of corporate reputation and to propose a model in which corporate reputation is a core variable. The proposed model depicts relationship marketing as an independent...
The purpose of the study is to investigate first, the relationship between the customer satisfaction and brand switching intention into the Saudi Arabian mobile-service market, and second, the association of service quality, customer service,...
This paper is aimed at achieving two goals. The first goal is to identify to which extent consumers are satisfied with the e-store-website content and the amounts of their online purchasing. The second goal is to investigate the association of...
This paper is aimed at achieving two goals: first, to identify consumers’ propensity for online shopping, and second, to investigate the association of gender, income, age, and education with consumers’ propensity for online shopping. The study was...