My current research interests include data science, machine learning and BCI. My publications are in different areas such as security, requirement engineering, recommeder system, case base reasoning and neuromarketing. I am member of the IEEE and the ACM and co-founding member of KACST ACM SIGCHI Chapter.
The traditional marketing methodologies (e.g., television commercials and newspaper advertisements) may be unsuccessful at selling products because they do not robustly stimulate the...