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Nora Muhammad AlMuhanna | نورة محمد المهنا

Assistant Professor

عضو هيئة تدريس

علوم الحاسب والمعلومات
Room 25, 3rd floor, Building 6
المنشورات
مقال فى مجلة
2019

UMSG: An Extended Model to Investigate the Use of Mobile Social Games

Almuhanna, Nora . 2019

Mobile Social Games (MSGs) are becoming increasingly popular worldwide, and the factors leading to the diffusion and use of such games need to be further investigated. This study proposes an extended model that aims to explore the Use of Mobile Social Games (UMSG). The UMSG model was inspired by two of the most recognized theories: the Theory of Reasoned Action (TRA) and the Diffusion of Innovations (DOI) theory, in addition to newly introduced factors drawn from the unique characteristics of MSGs. This paper describes the model construction and then validates it using two case studies. The investigation adopts a sequential mixed-method design that gathers qualitative and quantitative data. The first phase of the investigation includes a focus group of 11 MSG players. The results of the focus group inspired improvements to the proposed model. The second phase included two large-scale quantitative studies that gathered data from 890 participants through an online questionnaire. The results demonstrated that the UMSG model was a good fit with the case study datasets and was able to explain the discrepancy between the different MSGs. Most of the diffusion attributes were found to be significant, in addition to a newly introduced factor that represents communication.

رقم المجلد
7
مجلة/صحيفة
IEEE Access
الصفحات
80277 - 80286
مزيد من المنشورات
publications

Rapid advances in technology, that made almost everything goes digital have entailed a persistent need for a stronger means of information security. Furthermore, new advanced devices are now…

بواسطة Nora Almuhanna, Souham Meshoul
2011
publications

User-generated content plays a major role on the Web. It allows community websites to prosper as people seek each other's opinions before making their own choice.

بواسطة Nora Almuhanna, Hend AlKhalifa
2014
publications

The problem of online antisocial behavior is increasingly attracting public attention and is compromising the quality of online communities. Previous research on online hostility looked at…

بواسطة Nora Almuhanna, Wendy Hall, David Millard
2016