The design considerations for gamifying agile project management systems for Arabic cultures

Conference Paper
Alomar, Noura . 2014
Conference Name: 
4th Interreg Conference: Global Culture and Creativity – From Design to Innovation to Enterprise
Conference Location: 
Winchester, UK
Conference Date: 
Friday, November 7, 2014
Publication Abstract: 

The creative expansion of user interface design and software development in the global market is a challenge for designers, businesses and users. While there is the Internet and interactive systems for project management, it is crucial to understand the requirements for specific cultures, especially through the utilization of gamification as a strategy to motivate people to perform tasks inside the system. For this reason, considering the psychological and sociological factors that affect the level of engagement of target users is an essential component for the success of gamified products. Therefore, cultural preferences affect the acceptability of the functionality provided by software systems. As a result, this paper presents the design criteria followed to localize a gamified system to Arabic cultures by considering the cultural and linguistic requirements to design the user interface and the functionality of the system. For that, we outline the issues and prior applications of cross-cultural Human-Computer Interaction (HCI), user interfaces and gamified applications for project management. Then we analyse the Arabic conditions and perform the employment of the design standards, through the description of GSCRUM elements, such as badge design. Some implementation includes linguistic requirements and visual elements, like colours, typography and symbols. In the final section, we discuss and outline the specific characteristics of the design for the localisation of gamified Arabic system, based on GSCRUM and cultural considerations.