AN EXPLORATORY EYE TRACKING STUDY OF VISUAL ATTENTION ON ARABIC WEB ADVERTS AND BANNERS

Conference Paper

AlSalom, Reem . 2010

• نوع عمل المنشور: Poster
• الوسوم: Human factors, Eye tracking, Web design, Arabic interface.
• اسم المؤتمر: IADIS Informatics 2010 (I 2010)
• عنوان المؤتمر: Germany
• تاريخ المؤتمر: الثلاثاء, تموز (يوليو) 20, 2010

مستخلص المنشور

This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with banners and advertisements placed in various layouts. Our findings have implications for web design of Arabic interfaces.