Importance of Culture in Success of International Marketing

Journal Article

, MANZOOR AHMED . 2014

• نوع عمل المنشور: Research Article
• رابط المنشور على الويب: EUROPEAN ACADEMIC RESEARCH
• المجلة \ الصحيفة: Journal Paper
• رقم العدد: 10
• رقم الإصدار السنوي: 1
• الصفحات: 3801-3816

مستخلص المنشور

The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and maintain culture in an organization. In this research we describe the barriers and hurdles that any organization faces in the international marketing and also the various types of cultures according to the nature of organization and market