This course emphasizes the managerial aspects of the Marketing function. The focus is placed upon the criteria, both quantitative and qualitative, used in evaluating marketing alternatives and in choosing among these alternatives. The course includes topics related to the decision making process in the following areas: marketing research and marketing information systems, consumer behavior, product development and management, advertising and promotion, sales management, cost and demand analysis, competition, pricing, and channels of distribution.
Optometry Clinics I OPTO 423 (0 + 3 = 3 Credits)
In this entirely clinical course, the student is required to examine (and fill in case reports for) a minimum of five routine patients a week, in the external Optometry clinic run by the Optometry department.
Clinical Examination of the Visual System V OPTO 431 (1 + 2 = 3 Credits)
Ultrasonography, ocular electrophysiology diagnostic tests (ERG, VEP, EOG), tomographic and scanning laser polarimetry of the optic nerve head and nerve fibre layer will be covered over ten weeks with one lecture hour and four hours of clinical practice per week.
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