The aim of this study is to assess the Integrated Management of Childhood Illness (IMCI) approach in
Alexandria, Egypt. Study design was a cross sectional comparative study. The study was conducted in two settings
related to Ministry of Health; primary care facilities applying IMCI and the other setting not applying IMCI the sample
size amounted to 200 infant and children. Observation was used as a tool to assess performance of child health care

الملخص

Abstract

This paper conceptualize a donation-oriented marketing mix (4Cs) a borrowed concept from commercial marketing mix (4Ps) and provides a conceptual framework to formulate an effective marketing campaign by Non-for-Profit Organizations (NPOs) of fundraising for sustainable community development.

الملخص العربي

كامل الورقة على الرابط أعلاه Abstract is at the above link

كامل البحث على الرابط أعلاه Abstract is at the above link

الملخص على الرابط أعلاه Abstract is at the above link