The discovery of interrelationship among intellectual Property Rights (IPRs), Nation Branding (NB) and Economic Development (ED) is a recent phenomenon which highlights non-material aspects of a country as a consistent source of economic development. The importance of human and intellectual capital and increasing shares of services in global market are becoming emerging phenomena worldwide. This paper highlights the interrelationship among IPRs, NB and ED to reveal the role of the non-material and nonconventional dimensions such IPRs and NB in Economic development.