المواد الدراسية
The aim of this course is to provide an opportunity for the students to use their skills in solving the problems which usually any business would face, and make it as a framework of the project applied research. The course begins by taking up a...
Global Business is an analytical course whereby students get exposes to the various elements that impact global business and analyze in a methodical way how international firms are managed. Business environments are examined both at macro and micro...
This course intends to help students gain an understanding of the nature of business research and to determine when research should be used to aid decision making. The student will learn various concepts and techniques of sampling,...
This course focus on the strategic concepts and the marketing plan processes. Thr Marketing Strategy course provides students with the required knowledge to demonostrate, analyze and evaluate bussiness problems.
The over all goal of this course is to develop the ability of strateic thiking about marketing problems and their potentional solutions. The course focuses on the marketing planning process as the basic framework for integrating and coordinating...
This course provides an overview of the rapidly changing world of marketing, and builds on marketing principles to investigate specialist areas. The Internet and other technologies provide many opportunities for marketing applications. By addressing...
This course mainly provides with the process, concepts and tools needed to develop a marketing strategy. These course timely concerns with different topics such as: the external Environment, Situation Assessment, Strategy Formation, The Product Life...
This course is the introductory marketing research course for business majors and other interested students attending at KSU. This course will enable students to learn fundamental concepts in Marketing Research.
Service Marketing & Management is an elective course focuses on managing and delivering service exellence. The attraction, retention, and building of strong customer relationship through quality service. The basic concepts covered in the course...
Distribution Management is a core course discusse the basic concept of distribution and channels. Also it discuss the monement of products and services. Types of channels, channels particepants, channels design..
تخطيط و تنمية القوى العاملة ومصادر القوى العاملة الداخلية و الخارجية وطرق التعيين و اختيار الموظفين