المنشورات و المؤلفات
The study at hand explores the role of IT on customer retention practices adopted by the retailers in the city of Aurangabad (MS), India. The study is based on both secondary and primary data. For the primary data, an empirical study was conducted...
Retail industry plays a crucial role in any economy. Customer retention plan and due implementation are basic requirements for the success of retailer sector. Information technology is contributing modern business in different ways. Internet based...
Modern firms adopt customer retention activity to minimize customer defection. Successful customer retention starts from the very first contact of a customer to a firm to be continued through entire business life. An ability of a firm to attract or...