Contemporary Issues in Marketing 420MKT

This course introduces students to exciting, important issues in contemporary marketing. Through a series of lectures and guided readings, students should develop a broader appreciation of the field and its foundations, plus insights into recent developments within the field of marketing. Therefore, the aim of this course is to provide students with an understanding and awareness of contemporary marketing issues and how marketing theory differs, adapts and changes with reference to modern issues, the unique challenges faced by marketers and the application of relevant theory in practice. Thus, this course contributes to the development of the generic skills of the students in the areas of effective communication, problem-solving, critical evaluation and creativity as well.