KFC Go Cup- Modifying the Offering Mix
By ymahfooz on 24 Mar 2016
"... great innovations evolve from studying products that already exist in the market, thinking about how they can be improved and asking: What do consumers need and want?" KFC did the same with their Go Cup, a good example of how an offering mix can be modified.
http://www.businessinsider.com/why-kfcs-new-go-cup-is-a-phenomenal-busin...