Yasser Mahfooz
Bio:
Dr Mahfooz is an Assistant Professor of Marketing at the College of Business Administration, King Saud University, Riyadh, Saudi Arabia. His research interest includes issues related to ethnicity, services and strategy. Dr Mahfooz was awarded the Canadian Studies Faculty Research Fellowship by ICCS (International Council for Canadian Studies) and DFAIT (Department of Foreign Affairs and International Trade), Canada (2011) for his work on ethnic marketing. He was nominated for Faculty Exchange Program to visit Mauritius during 2010; and also received the Bharat Jyoti (Light of India) Award for Meritorious Services, Outstanding Performance, and Academic Excellence in 2009.
Dr Mahfooz has published a great number of research papers and cases in various academic journals and edited books. He is a member of Knowledge Management Professional Society (KMPro), USA, Indian Commerce Association (ICA), All India Management Association (AIMA), and Association of Indian Management Scholars (AIMS).
Research Interests:
Strategy, Services, IT Issues
Courses:
Doctorate: Advanced Consumer Behavior
Graduate: Strategic Marketing Planning, Marketing Management
Undergraduate: Strategic Marketing, Marketing Communications, Electronic Marketing, Services Marketing, Global Marketing, Contemporary Issues in Marketing, Principles of Marketing
Employment:
College of Business Administration,
King Saud University, Riyadh, Kingdom of Saudi Arabia
(September 10, 2011 onwards)
Assistant Professor
Department of Business Administration,
Faculty of Management Studies & Research (FMSR),
Aligarh Muslim University (AMU), Aligarh, India
(April 21, 2005- March 15, 2011)
Assistant Professor
School of Arts and Management Sciences (SAMS),
Rai University, New Delhi, India
(July 1, 2004- April 20, 2005)
Lecturer
Education:
Doctor of Philosophy (PhD), 2008
Dr Bhim Rao Ambedkar University, Agra, India
Specialization: Business Administration (Strategic Marketing)
Master of Business Administration (MBA), 2001
Faculty of Management Studies & Research, AMU, India
Specialization: Marketing and Operations
Bachelor of Technology (BTech), 1999
Faculty of Engineering and Technology, AMU, India
Specialization: Mechanical Engineering (Production & Operations)