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Weaam AbdulMohsen AL Rashed

Lecturer

Teaching Assistant at Software Engineering Department

علوم الحاسب والمعلومات
Building 6, 2nd Floor, Office#21
Wealrashed@ksu.edu.sa
publication
Conference Paper
2010

AN EXPLORATORY EYE TRACKING STUDY OF VISUAL ATTENTION ON ARABIC WEB ADVERTS AND BANNERS

AlSalom, Reem . 2010

Human factors Eye tracking Web design Arabic interface.

This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with banners and advertisements placed in various layouts. Our findings have implications for web design of Arabic interfaces.

Publication Work Type
Poster
Conference Location
Germany
Conference Name
IADIS Informatics 2010 (I 2010)
more of publication
publications
Usability Engineering Of Games: A Comparative Analysis Of Measuring Excitement Using Sensors, Direct Observations And Self-Reported Data

Usability engineering and usability testing are concepts that continue to evolve. Interesting research studies and new ideas come up every now and then.

by Arwa Alamoudi, Noura Alomar, Rawan Alabdulrahman, Sarah Alkoblan, Wea'am Alrashed
2014
publications
AN EXPLORATORY EYE TRACKING STUDY OF VISUAL ATTENTION ON ARABIC WEB ADVERTS AND BANNERS

This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with…

by Reem AlSalom, Weaam AlRashed, Buthainah Al-Dosary
2010
publications
Examining the Readability Of Arabic Electronic Content: An Exploratory Eye Tracking Study

Designing effective e-learning environments is influenced by the readability of the text presented to learners. This poster describes an eye tracking study of the readability of Arabic typefaces…

by Buthainah Al-Dosary, Reem al-salom, Weaam Al-Rashed
2010